Sabrina Mercurio

Sabrina Mercurio

A results-driven professional and individual passionate about graphic design with 5+ years of experience skilled in: Adobe Cloud Suite, UI/UX, digital marketing, and branding.

About Me

I stayed up-to-date with the latest design trends and tools, collaborating with cross-functional teams to create impactful and user-centric solutions.

5+

Years of Experience

200+

UI/UX Designs Created

850+

Designs Transformed Into Code

30+

Clients

Experience

Co-Founder | UI/UX Designer

Jul 2023 - Present

WebDevDaily / USA

  • Manage all social platforms to increase website traffic, boosting engagement by 12% each month.
  • Design daily frontend challenges using Figma and Adobe XD to continuously sharpen design skills.
  • Proactively update website with the latest UX/UI trends and best practices, incorporating them into daily challenges.

Graphic Design | Digital Marketing

Dec 2018 - Present

Freelance / USA

  • Develop visually compelling logos, advertisements, and social media graphics for retail, fitness and beauty companies.
  • Grow client social media presence by creating Facebook, Instagram, Linkedin, and Snapchat content and engaging with users.
  • Regularly engages in SEO best practices including keyword research and competitive analyses to create an informed brand strategy.
  • Simultaneously manages multiple clients' content by monitoring performance, performing QA checks, and providing recommendations based on digital marketing trends and best practices.

Brand Specialist

Apr 2022 - Present

RiverGuide / Troy, MI

  • Created graphics, ads and videos on Amazon for American Greetings, Flawless by Gabrielle Union, Zolli Candy, J Beverly Hills
  • Boosts engagement by 35% by developing and implementing diverse content strategies informed by market research, customer insights, brand guidelines, and competitive analysis.
  • Continue design education through online courses and proactive research to bring a fresh perspective to projects and educate the team.
  • Spearhead client brainstorming sessions by presenting design concepts, editing based on feedback, and delivering a refined final product.
  • Edit product demo and tutorial videos for Amazon's social media programs, effectively educating consumers on product uses and benefits.

Creative Coordinator

Oct 2021 - Apr 2022

Brand Specialist / Troy, MI

  • Increased customer interaction rate by 15% by adding optimized A+ Content, Brand Store, Brand Story and video ads Amazon product pages.
  • Utilized Adobe Creative Suite to create custom graphics, icons, and illustrations that enhanced customer experience
  • Conceptualized resources for Amazon marketing including social media graphics, digital ads, and product images.
  • Created a design review QA process, providing feedback to colleagues to ensure consistent quality and alignment with brand guidelines.

Production | Social Media Supervisor

May 2018 - Present

Mercurio Food Specialties / USA

  • Designed and implemented social media presence on Facebook and Instagram increasing followers by 10% every quarter.
  • Helped manage a seven-employee food trailer to high grossing sales.
  • Recorded timesheets and helped manage payroll.

Education

Oakland University

2014 - 2018

Rochester, MI

  • Bachelor's degree in communication

Atheros Certifications

2018 / 2021

Udemy

  • UX/UI Design Process and Principles: Practical Guide
  • GraphQL Language

Udemy Certifications

2018 / 2021

Udemy

  • User Experience Design Essentials - Adobe XD UI UX Design
  • Adobe Illustrator Mega Course - From Beginner to Advanced
  • Ultimate Adobe Photoshop Training: From Beginner to Pro
  • User Experience Design Essentials - Adobe XD UI UX Design