About Me
I stayed up-to-date with the latest design trends and tools, collaborating with cross-functional teams to create impactful and user-centric solutions.
7+
Years of Experience
200+
UI/UX Designs Created
850+
Designs Transformed Into Code
30+
Clients
Experience
Digital Designer
LUXOME / Birmingham, MI
Jan 2025 - Present
- Designed 1,200+ paid ad creatives for Meta and Google campaigns across multiple sizes and placements.
- Oversaw 25+ Shogun landing pages, leveraging templates and HTML while running A/B tests to optimize conversions.
- Managed email marketing calendar and launched Klaviyo campaigns using templates and HTML, improving engagement and CTR.
- Translated webpage designs into Figma-ready components to support migration to an API-driven headless CMS (Sanity) in collaboration with developers.
Co-Founder | UI/UX Designer
WebDevDaily / USA
Jul 2023 - Present
- Manage all social platforms to increase website traffic, boosting engagement by 12% each month.
- Design daily frontend challenges using Figma and Adobe XD to continuously sharpen design skills.
- Proactively update website with the latest UX/UI trends and best practices, incorporating them into daily challenges.
Graphic Design | Digital Marketing
Freelance / USA
Dec 2018 - Present
- Develop visually compelling logos, advertisements, and social media graphics for retail, fitness and beauty companies.
- Grow client social media presence by creating Facebook, Instagram, Linkedin, and Snapchat content and engaging with users.
- Regularly engages in SEO best practices including keyword research and competitive analyses to create an informed brand strategy.
- Simultaneously manages multiple clients' content by monitoring performance, performing QA checks, and providing recommendations based on digital marketing trends and best practices.
RiverGuide
Troy, MI
Oct 2021 - July 2024
Brand Specialist
Apr 2022 - July 2024
- Created graphics, ads and videos on Amazon for American Greetings, Flawless by Gabrielle Union, Zolli Candy, J Beverly Hills.
- Boosts engagement by 35% by developing and implementing diverse content strategies informed by market research, customer insights, brand guidelines, and competitive analysis.
- Continue design education through online courses and proactive research to bring a fresh perspective to projects and educate the team.
- Spearhead client brainstorming sessions by presenting design concepts, editing based on feedback, and delivering a refined final product.
- Edit product demo and tutorial videos for Amazon's social media programs, effectively educating consumers on product uses and benefits.
Creative Coordinator
Oct 2021 - Apr 2022
- Increased customer interaction rate by 15% by adding optimized A+ Content, Brand Store, Brand Story and video ads Amazon product pages.
- Utilized Adobe Creative Suite to create custom graphics, icons, and illustrations that enhanced customer experience.
- Conceptualized resources for Amazon marketing including social media graphics, digital ads, and product images.
- Created a design review QA process, providing feedback to colleagues to ensure consistent quality and alignment with brand guidelines.
Production | Social Media Supervisor
Mercurio Food Specialties / USA
May 2018 - Present
- Designed and implemented social media presence on Facebook and Instagram increasing followers by 10% every quarter.
- Helped manage a seven-employee food trailer to high grossing sales.
- Recorded timesheets and helped manage payroll.
Education
Oakland University
2014 - 2018
Rochester, MI
- Bachelor's degree in communication
Atheros Certifications
2018 / 2021
Udemy
- UX/UI Design Process and Principles: Practical Guide
- GraphQL Language
Udemy Certifications
2018 / 2021
Udemy
- User Experience Design Essentials - Adobe XD UI UX Design
- Adobe Illustrator Mega Course - From Beginner to Advanced
- Ultimate Adobe Photoshop Training: From Beginner to Pro
- User Experience Design Essentials - Adobe XD UI UX Design